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SCHEDULE

KEYNOTE SPEAKER

Dr. Dustin York is an Associate Professor at Maryville University in St. Louis and a guest lecturer at the University of Florida and Stanford University. Prior to entering academia, Dr. York worked in branding for a US presidential campaign, and agency clients like Pepsi Co., and Nike. Dr. York’s specialties include digital branding and leadership communication, which he now brings to life in the classroom. Beyond his primary passion for teaching, Dr. York is a subject matter expert for CNN, Entrepreneur.com, and Forbes, a contributor for Harvard Business Review, and serves as a national corporate trainer. Dr. York was awarded the 2024 St. Louis Business Journal 40 Under 40 Award, President’s Award for Strategic Leadership and Transformation Innovation, 2022 American Marketing Association 4 Under 40, and an Apple Distinguished Educator.

OCTOBER 7 SCHEDULE

Day 1: Setup & Opening Lunch Reception in Exhibit Hall, Breakout Sessions, Topgolf Outing


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11:45 AM - 1:00 PM: Breakout Sessions

  • The Discipline of Execution for Excellence: Converting Expectations into Outcomes with People, Data, and Systems & Process—Bridge the execution gap: transform campus expectations into consistent, successful results through strategic people management, data insights, and systems & process optimization. Panelists: Nikki England, The England Influence and Bill Benham, JBB Education Partners
  • Smart Schools, Smarter Students: AI Best Practices for Learning and Leading 
Navigate AI implementation from both sides—Teach students responsible AI use while leveraging AI tools to streamline school operations and improve outcomes. Panelists: Jacob Mayhew, Southern Careers Institute and Nawrass Aldabbagh, Engine System
  • The Elephant in the Room: Market Conditions, Timing and Strategic Advantages of M&A—Considering mergers and acquisitions? Get the strategic insights, market analysis, and due diligence essentials every career school leader need before making the decision. Panelists: ET Hague, Vogue Colleges of Cosmetology and others TBD

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1:00 PM - 2:30 PM: Exhibit Hall Opening & Lunch Reception   


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2:45 PM - 4:00 PM: Breakout Sessions

  • From Training to Transformation: The Skilled Workforce Surge—Texas is booming with skilled workforce opportunities - discover how to leverage the current momentum to build tomorrow's talent pipeline.
  • Marketing Makeover: Are you Reaching Tomorrow’s Students with Yesterday’s Methods?
Time for a reality check— Is your career school marketing stuck in the past while your competition captures tomorrow's students? Panelists: Michael Cole, SALT Venture Partners; Darryl Mattox, Gragg Advertising; Stephanie Gallo, StrataTech
  • Allied Health Analytics: Decoding the Data Behind Healthcare's Fastest-Growing Careers—The numbers reveal explosive growth in allied health careers - discover which programs offer the best ROI and strongest job placement potential. Panelist: Eric Bing, CEO, The College of Health Care Professions

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4:00 PM - 5:00 PM: PAC Reception


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6:30 PM - 9:00 PM: Topgolf & Dinner Outing (included in your conference registration)

OCTOBER 8 SCHEDULE

Day 2: Keynote & General Sessions, Exhibits, Closing Lunch


8:00 AM - 8:45 AM: Breakfast with Exhibitor


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8:45 AM - 10:00 AM: Keynote Session - Dr. Dustin York is an Associate Professor at Maryville University in St. Louis and a guest lecturer at the University of Florida and Stanford University. Prior to entering academia, Dr. York worked in branding for a US presidential campaign, and agency clients like Pepsi Co., and Nike. Dr. York’s specialties include digital branding and leadership communication, which he now brings to life in the classroom. Beyond his primary passion for teaching, Dr. York is a subject matter expert for CNN, Entrepreneur.com, and Forbes, a contributor for Harvard Business Review, and serves as a national corporate trainer. Dr. York was awarded the 2024 St. Louis Business Journal 40 Under 40 Award, President’s Award for Strategic Leadership and Transformation Innovation, 2022 American Marketing Association 4 Under 40, and an Apple Distinguished Educator. 


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10:00 AM - 10:15 AM: Break


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10:15 AM - 11:00 AM: Awards & Business Meeting 


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11:00 AM - 11:30 AM: Break with Exhibitors


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11:30 AM - 12:45 PM: Closing Lunch and Regulatory Panel with Representatives from Texas Workforce Commission, Texas Higher Education Coordinating Board, Texas Department of Licensing & Regulation

REGISTER HERE

KEYNOTE SPEAKER

Dr. Dustin York is an Associate Professor at Maryville University in St. Louis and a guest lecturer at the University of Florida and Stanford University. Prior to entering academia, Dr. York worked in branding for a US presidential campaign, and agency clients like Pepsi Co., and Nike. Dr. York’s specialties include digital branding and leadership communication, which he now brings to life in the classroom. Beyond his primary passion for teaching, Dr. York is a subject matter expert for CNN, Entrepreneur.com, and Forbes, a contributor for Harvard Business Review, and serves as a national corporate trainer. Dr. York was awarded the 2024 St. Louis Business Journal 40 Under 40 Award, President’s Award for Strategic Leadership and Transformation Innovation, 2022 American Marketing Association 4 Under 40, and an Apple Distinguished Educator.

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